Emotion and Life

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About the book:(Rs. 595) Tomorrow is going to be far more different than today; even much more if we compare the present to the past. The business environment has undergone a sea-change. The corporate dinosaur is the museum relic of the 21st century. Organisations that topped in the Fortune 500 companies hardly find the same place today. The business organisations are going through the most chaotic and turbulent phases of recession. In the changing global business scenario, Asia is emerging as a prominent business leader. The changes in the practice and principles of management have created serious doubts in the minds of the business leaders and thinkers. This has necessitated re-writing the business policies and strategies. The theme ‘Storming the Global Business: Rise of the Asian Tigers’ is devoted to understanding the business in Asia and the rise of Asian nations in the arena of global business. These nations have taken the business world by a storm and are continuing to hold an e...

Debashish Sengupta ; Raj Kamal 146 Pages 7 1/4 x9 1/2 PB ISBN: 978-81-7446-789-8 Rs. 225 About the book: Marketing as a function has undergone a transformation and world-over a firm's or a sector's sustenance has not alone been decided by its ability to produce quality products or services but more importantly how they have been able to market their offerings. Effective marketing has been able to develop new consumer tastes and influence consumer behaviour. Globally, floriculture is a huge industry and big bucks. India , despite its immense potential has not yet emerged as a frontline global player. Primarily that has been attributed to a weak marketing function both domestically as well export-wise. The marketing efforts have been largely unorganised and sparse in nature. At the same time, this sector has produced 'pioneers' who have come-out with innovative marketing strategies. The book 'Floriculture Marketing in India' is an attempt...