FLORICULTURE MARKETING IN INDIA

Debashish Sengupta; Raj Kamal

146 Pages

71/4x91/2

PB

ISBN: 978-81-7446-789-8

Rs. 225

About the book:

Marketing as a function has undergone a transformation and world-over a firm's or a sector's sustenance has not alone been decided by its ability to produce quality products or services but more importantly how they have been able to market their offerings. Effective marketing has been able to develop new consumer tastes and influence consumer behaviour.

Globally, floriculture is a huge industry and big bucks. India, despite its immense potential has not yet emerged as a frontline global player. Primarily that has been attributed to a weak marketing function both domestically as well export-wise. The marketing efforts have been largely unorganised and sparse in nature. At the same time, this sector has produced 'pioneers' who have come-out with innovative marketing strategies.

The book 'Floriculture Marketing in India' is an attempt to not only capture the current state of floral marketing in India but also to develop a road-map for the challenges ahead and role of different stakeholders in making this a flourishing industry. The book encompasses the floriculture trade in India, current marketing practices and future strategies, behaviour of Indian floral customers, online marketing of flowers, concept of branding in flowers and floral products, marketing flowers as healers and stress busters, cold-chain management in floriculture marketing, remarkable contributions of few organizations in Indian floriculture movement and some innovative global models.

Contents Include:

An Overview of Flower Trade in India

Floral Marketing Practices in India

Analyzing Indian Consumer Behaviour Towards Flower

Export Marketing of Flowers

Marketing of Flowers & Herbs as Healers

Online Marketing of Flowers

Role of Branding in Flowers

Cold Chain Management in Floriculture

Future Scope of Commercial Floriculture in India

Successful Global Models

Comments

Post a Comment

Popular posts from this blog

Price Comparison of Diamond Jewellery for Top Indian Websites

Image
Buying diamond jewellery online gives you variety & convince at best of market price.   It has become passé to purchase jewels from old traditional retail shop; When you have galore of options away at pinch of your smart phones. Jewellery is part of our traditional & Culture. No Indian festive or occasion is complete without the glitter of the gold & sparkle of the diamond.   It is convenience of online shopping which has given us rise to competitive ecommerce jewellery shops.    You get excellent price, certified jewellery, speedy delivery & customization from these jewellery portals.   The generation of today wants the best price with best service. The top few Indian websites to buy online diamond jewellery are Caratlane, Bluestone , KhannaJewels, SuratDiamonds, JewelNext & Others.   Each Company is a brand of its own which has created its own niche in Indian ecommerce retail market. Jewellery ecommerce website cate...
Read more

BABA

Sometimes life becomes tougher than what a person can think about. I have seen person fighting within him or herself, to come out of their grief. From the day I got my consciousness to understand the touch of care or the far most time that I can recall, I can see the depth of my family bondage. There was always an unconditional love between maa & baba. Sometimes, my sister and I used to pull their legs regarding this. Whenever some asked us "whom papa loves most?" we used to answer, simultaneously, papa's weak-point is mom, and mom's weak point is papa. Everyone always used to laugh at this, however it was the clear truth to all. I saw them fighting over issues, but never allowed others to say a single word against each other. So many times I interfered to support maa or papa and fight with the opponent, but they never allowed us to interfere. I was so annoyed, I can't consider the wrong deed, but now I can understand, it was their independent world. T...
Read more

Can I Hug You?

I wanted to see you grow, believe me, always. I wanted to notice each and every reactions and facial expressions of yours. I dreamt about you before you stepped into my life. I gave you my heart, my concern. I thought I will also grow up with you. As I wanted to be a kid like you. I wanted to hold you tight next to my heart. I wanted to experience your first step. I wanted to feed you every day by my hand. I wanted to listen to your snore. I wanted to see you play, to run all over. I wanted to see you being naughty. I wanted to.................wanted to....................... I even don’t have enough time to hug you.
Read more