The book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the related topics. This book presents the fundamental concepts of Strategic Management with current examples and illustrations in simple, lucid and student-friendly manner. The book, along with other topics, covers Business Vision, Mission and Objectives Environmental and Internal Analysis Corporate, Business, Functional, Global and E-Business Strategies Strategic Analysis and Choice Strategy Implementation: Issues Strategic Evaluation and Control Case Study Methodology The main feature of this book is a comprehensive coverage of popular analytical frameworks, such as: SWOT Analysis Porter's Five Forces Model Ansoff's Product / Market Grid Value Chain Analysis BCG Matrix In addition, concepts like core competence, competitive advantage, customer-driven strategy, etc., are elaborated extensively in ...