Managerial Economics

This book is an attempt to assist students who have little or no prior knowledge of the subject. The book presents the text explaining the principles of managerial economics in a candid manner. The emphasis of the book is on relating principles of microeconomics at the firm level and discusses basic techniques in managerial economics, demand and supply, elasticity of demand and supply, demand forecasting, production analysis, cost analysis, profit analysis, input-output analysis, investment decisions, market analysis and price determination under different market structures, pricing methods and approaches, theories of firm, business decision under risk and uncertainty, advertising, effects of taxation, location decision etc. at length.

The book has been written in a simple and reader friendly style. The students as well as the working managers will find it an effective tool for making decisions on micro-economic problems.

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