Entrepreneurship and New Venture Creation

This book, after providing an overview of entrepreneurship, delves into entrepreneurial environment and characteristics of entrepreneur. Business creation has moved a lot from the days of Macro Polo and Schumpeter. No doubt opportunity sensing, idea generation and innovation are at the root of entrepreneurship, the book, after dealing in brief with these aspects, mainly centers around the development of Business Plan and Creation of New Venture. The biggest hurdle the entrepreneurs face is in raising the initial capital needed for the new venture and, therefore, the book introduces the readers to angel and venture capital processes. An attempt has been made to deal in brief the product/service development, as also market development.

The book should be useful across the society, especially to the entrepreneurs, who have been bitten by the entrepreneurs, who have been bitten by the entrepreneurial bug and wish to establish a new venture.

Comments

  1. Satish Chandra KantiJuly 29, 2009 at 10:58 PM

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  2. Satish Chandra KantiJuly 29, 2009 at 11:01 PM

    A major concern of youth of present time is to find a job in some reputed and relieble establishment, no need to say about the unemployement situation of present time; number of youth after getting their academic degrees just go to search a job. The book Entreprenuership & New Venture Creation help the student & people in general who deserve to settup a venture. Book is written in a very lucid and userfriedly manner.

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