Strategic Management and Business Policy

The book on Strategic Management and Business Policy has been designed considering the problem of students in finding out an easily understandable book covering, by and large, all the related topics. This book presents the fundamental concepts of Strategic Management with current examples and illustrations in simple, lucid and student-friendly manner. The book, along with other topics, covers

  • Business Vision, Mission and Objectives
  • Environmental and Internal Analysis
  • Corporate, Business, Functional, Global and E-Business Strategies
  • Strategic Analysis and Choice
  • Strategy Implementation: Issues
  • Strategic Evaluation and Control
  • Case Study Methodology
The main feature of this book is a comprehensive coverage of popular analytical frameworks, such as:
  • SWOT Analysis
  • Porter's Five Forces Model
  • Ansoff's Product / Market Grid
  • Value Chain Analysis
  • BCG Matrix
In addition, concepts like core competence, competitive advantage, customer-driven strategy, etc., are elaborated extensively in the book.

The book is very useful for the courses, such as, MBA, PGDBA, BBA, BBM and other professional programmes at graduate and postgraduate level.

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